About
I Figure Out Why Your
Business Is Invisible Online
And Fix It.
Canadian. Sales background. 20+ years building on the internet. Now I use that experience to make your business impossible to miss -- on Google, in AI recommendations, and everywhere your customers are looking.
Who I Am
I'm Lesli Rose. Canadian, born and raised in Toronto. I bought my first domain -- this one, lesli.com -- in the 90s. I've been building things on the internet ever since.
But I didn't start in tech. I started in sales. I was the top seller at the Footlocker in Sherway Mall in Etobicoke. Then I became a Realtor -- a successful one -- until my fourth child arrived. After that, I worked from home for years, building businesses around my family instead of the other way around. Now my youngest has left the nest, and I live on a 50-acre peony farm in Harvey, New Brunswick with my husband Lance. I have all the time and energy to focus on your business.
That sales and marketing instinct never left. It shows up in everything I do -- in how I frame audit findings around money and time instead of jargon, in how I structure content to convert instead of just rank, in how I think about your business the way an owner thinks about their business. Because I am one.
Since 2005, Lance and I have co-owned the American Bulldog Registry & Archives (ABRA). I built the pedigree database from scratch -- 43,000+ dog records, full-text search, automated content publishing, schema markup on every page. Not with an agency. Not with a team. I wrote the code, managed the database, designed the UI, and deployed it myself.
Technology has finally caught up to the speed I want to move. I'm not just improving my own businesses anymore. I've put together a small team of professionals, and together we use that experience and expertise to make your business visible where it matters most.
No Bloat. No Layers. No Waiting.
You work directly with me
No account managers. No junior staff learning on your project. I lead every engagement personally. My team handles implementation under my direction -- but you always talk to me.
Speed is the default
I assess, plan, and execute -- often in the same week. No 90-day onboarding. No discovery sprints. I figure out what matters most and start there.
I understand the code
Most SEO consultants can tell you what to fix. I can actually fix it. Schema implementation, robots.txt configuration, server-side rendering, database queries -- I do this daily.
One business per industry, per location
For local business clients, I only take one business in your industry in your area. If I'm optimizing a dental clinic in Fredericton, I won't work with another dentist in Fredericton. Your investment in visibility stays yours.
What I've Built
These aren't client projects. These are sites I own, operate, and maintain. Every recommendation I make to clients comes from doing this work on my own properties first.
pedigreedatabase.ca
43,000+ American Bulldog pedigrees. Custom PHP, MySQL, full-text search, schema on every page, 107-URL sitemap, blog engine, automated content publishing.
abra1st.com
Official ABRA registry. Dog and litter registration, Stripe payments, breeder dashboards, admin panel, certificate generation.
rosebull.com
Personal kennel site. Puppy waitlist, litter management, photo galleries, shared database integration.
dogresources.com
SEO content hub. WordPress-to-PHP conversion, cross-site authority linking, programmatic content strategy.
lesli.com
This site. Next.js, deployed on Hetzner, schema on every page, AI discoverability baked in from day one.
What I Believe
AI discoverability only works on a solid SEO foundation.Most agencies sell AI optimization as a shortcut. It's not. It's a layer that goes on top of real technical SEO, real content architecture, and real authority. Skip the foundation and nothing else holds.
The best time to plant a tree was yesterday.E-E-A-T grows over time. Topical authority compounds. Structured data trains AI systems. Every month you wait, your competitors' roots grow deeper. Start now.
SEO is the only marketing channel that compounds.Paid ads stop the moment you stop paying. SEO keeps producing. Content published a year ago still generates leads today. That's not a cost. That's an asset.
1% improvements, consistently.I don't chase dramatic overnight wins. I focus on incremental, measurable progress toward your business goals. Week after week. Month after month. That's how real growth works.
Let's Talk About
Your Business
No chatbots. No ticket systems. No sales team. You'll hear from me directly.
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