Insights
AI Discoverability
How AI assistants decide who to recommend, what signals they use, and how to make sure your business is the one they name. The layer most agencies skip entirely.
What Is AI Discoverability and Why Your Business Needs It
AI assistants are answering buying questions every day. Here's what AI discoverability means, why it matters, and what it takes to be the one they recommend.
How ChatGPT Decides Which Businesses to Recommend
Trained knowledge, grounded refinement, and precision signals. The three mechanisms AI uses to decide who gets mentioned -- and how to influence all three.
How to Check If AI Recommends Your Business
A step-by-step guide to testing what ChatGPT, Perplexity, and Gemini say about your business right now -- and what to do if they say nothing at all.
Structured Data for AI: The Missing Layer Most Sites Skip
Schema markup isn't just for Google rich results. It's the language AI systems use to understand what you offer. Here's what to implement and why.
SEO vs AEO: They're Not Competitors, One Feeds the Other
AI Engine Optimization doesn't replace SEO. It's built on it. Here's how the two work together and why you need both.
AI Crawler Directives: robots.txt for the AI Era
GPTBot, ClaudeBot, PerplexityBot -- what they are, how they work, and what to put in your robots.txt to improve AI compatibility.
llms.txt: The Emerging Standard for AI-Friendly Websites
A plain-text file that tells AI systems what your business does. Not yet standardized, but early adopters are seeing benefits. Here's how to implement it.
Audit: I Audited a B2B SaaS Company With 17,000 Customers. They Let AI In -- But Left the Front Door Unfinished.
Deliberate AI crawler access, a separate AI sitemap -- and missing meta descriptions, OG tags, and product schema underneath it all.
See How AI Describes
Your Business Right Now
My audit includes an AI discoverability assessment -- I check how major AI systems currently represent you and where the gaps are.
Get Your AI Visibility Audit